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Overview

Anova Media offers a dynamic digital out of home solution that enables stylists and salons to tap into a new and exciting revenue stream through our in-salon tablet system, while our sleek engaging tablets also showcase curated content and ads, providing advertisers direct access to a captive, attentive audience in salons and barbershops.

Anova Media tablets are located directly on the salon or barbershop mirrors which not only elevates the salon client experience, but they also bring value to both salons and advertisers. The entertainment value is substantial, as salon clients are positioned directly in front of the tablets on the mirrors, keeping them engaged and eliminating boredom or awkward silences during their visit. Our system requires minimal maintenance, seamlessly integrating into the salon environment and setup.

For salons and barbershops, this means they receive a no-effort revenue stream from dynamic ad placement on the tablets, ensuring a monthly-generated income for salons. Advertisers benefit from the unique advertising opportunity including direct access to captive salon audiences, cost-effective advertising, and the ability to update content in real time. All of this comes together to create a powerful and seamless advertising platform, that benefits salons, salon clients and brands!

The selection of tablet hosts is based on merit. If a salon or barbershop are included in our list of current or future hosts, it means they are an Anova Media certified establishment. This ensures the location is in a great neighborhood, and that their salon is clean and busy.

We provide the salon or barbershop with a free tablet, install it on the mirrors, and upload it with carefully curated content and advertising at no setup or maintenance cost to the host. Tablet hosts have just a few simple tasks. 1. Keep the tablet on and clean. 2. Ensure there are no obstructions blocking the client's view and 3. notify us if something isn't working. In exchange for these responsibilities, hosts receive a fixed monthly payment which typically equals about one week's rental fee for a salon suite.

Why advertise on Anova Media tablets? Well for one, ads are placed directly in front of an engaged and attentive audience. Our tablets are positioned in high-traffic areas where people are seated, ensuring a constant stream of customers who are focused on the screen. They are seated in the perfect position, facing directly toward the ads, making each impression count and influencing their decision-making process.

With Anova Media, ad target a hyper-focused, undisturbed audience. Ads are guaranteed to be seen because the salon clients are locked into the content. They can't swipe away or skip the ads, which means ad messages are seen without any distractions.

The increased visibility of an advertiser's brand is another key benefit. Salon clients see ads multiple times during their visit, typically 8 to 12 times each time they come in, which is about every 4-6 weeks. This repeated exposure builds brand familiarity and awareness, and ensures that the brand's product or service stays top of mind.

At Anova Media, our advertisers pay only pennies per impression. It's an incredibly cost-effective way to get your brand in front of a highly targeted audience.

Here’s the breakdown: with a 100-tablet marketing campaign, advertisers can expect their ad to be seen 1,000 times per hour, 8,000 times per day, 40,000 times per week, and 160,000 times each month. Over the course of one year, that’s a staggering one million, nine hundred and twenty thousand impressions!

For salon owners, this means an additional revenue stream, and for advertisers, it’s an incredible value for reaching a high-impact, targeted audience. Advertisers can even include a call-to-Action with the QR code feature, making it easy for viewers to take immediate action.

Ads will be seen in high-end, bustling salons and barbershops, multiple times during each client’s visit. Brand familiarity is built over time, with each appointment reinforcing the brand message. Plus, our creative team handles the ad design, offering a free custom ad tailored to the advertiser's needs. Best of all, ad playtime is 100% guaranteed, ensuring brands get the exposure it deserves.

Lastly, Anova Media utilizes text marketing. This allows salon clients to opt-in and receive marketing texts from advertisers featuring exclusive promotions and offers. This initiative extends the reach of advertising beyond the salon, bringing it directly into the clients' homes and engaging them even after their visit.